Concept
Group project made in Taiwan
Post design
To promote and educate the concept of environmental protection and carbon reduction, via the spirit of sustainable energy, net source throttling and carbon reduction.
To inspire a new generation to understand and pay attention on environmental protection, by implementing the ideas of saving energy and reducing carbon throughout the campus and community. Combining the environmental technology and humanities education to achieve the development of green energy and permanent living purposes.
Brainstorming
Left side :
全球暖化 / Global warming
Right side :
節能減碳 / Carbon reduction
We Split four Chinese words to
Saving / Energy / Reduce / Carbon
Food
Transportation
Shelter
Clothing
In the brainstorming process, we created two main subject for mind map, global warming and carbon reduction.
In the global warming mind map, we concieved from sun to hero, oven to mermaid. On the other hand, carbon reduction, in chinese words is assembled by four words: saving, energy (power), reduce, and carbon. We divided them to four little mind map.
1. 節 Saving : deposite, walking, plant, nude.
2. 能 Energy / Power : super hero, light bulb, lava, rocket.
3. 減 Reduce : recycle, diet, weight scale, math, substraction.
4. 碳 Carbon : manufactory, smoke, matches, battery, tree, gas station.
When we had enough elements, we derived the some of them we thought it was suitable for this project's subject.
As belows.
crew :
Yu Lin
Vicky Huang
Hans Tsai
SzuYu Chen
Energy / Power
Carbon
Saving
Reduce
Carbon Reduction
Global
Warming
The next step, we assembled the ideas to the essencials of life : food, clothing, shelter, transportation.
These essentials relate to global warming :
1. 食 Food (食物短缺 Lack of food)
species extinctions due to shifting temperature regimes, and changes in agricultural yields.
溫度的轉變導致物種滅絕以及轉變農業產量
2.衣 Clothing(氣候異常 climatic anomaly)
Warming will cause more frequent occurrence of extreme weather events including heatwaves, droughts and heavy rainfall events.
其他可能影響包括更頻繁的變暖發生的極端天氣事件，包括熱浪，乾旱和強降雨事件
3.住 Shelter (海平面上升Sea level rise)
An increase in global temperature will cause sea levels to rise, island like Taiwan and Maldives is the first to be flooded.
As global warming becomes more serious and the climate changes more dramatically, Taiwan will suffer more than other Asian countries because of its special topography and geology.
隨著全球變暖日趨嚴重，氣候變化更加顯著，台灣將遭受比其他亞洲國家，由於其特殊的地形和地質。
4.行 Transportation
Today, about 90% of vehicular fuel needs are met by oil. When burned, petroleum releases carbon dioxid.Along with the burning of coal, petroleum combustion is the largest contributor to the increase in atmospheric CO2, driving global warming.
石油燃燒是最大的貢獻者，增加大氣中的CO 2。大氣CO 2穩步上升，推動全球變暖。
Target
Draft
Colour Plan
Age : 12 to 30
Using attractive character and adding humor in the post, being closer to the young people, attract their attention to the global warming.
At first, we drew some draft by using the elements from the brainstorming, and then photocopy them, each crew provided them with a basic colour concept . Finally, we choose the one we thought were the best.
Initially, the Batman's concept was using cars, but that didn't express the lack of oil, then we came up with he cycling pass by the gasoline station with a non oil sign.
Transportation
Shelter
Clothing
Food
desertification, we use Hulk for 'Food', because he has the biggest body, will consider to food lover, also he looks like the man on the corn can's package . It is too hot and dried, the corn cans become pop corn.
Super man needs to change the custom, but it's too hot even super man cannot against the weather.
Spider man cn use his ability to make a web as a bed, so we give him 'Shelter'. The sea level rises and cover the city, even he cannot solve the issue.
Batman always has the best transportation. However, if there is no gasoline, he will need a different transportation.
Night
Flood
Hot
Desert
Media
These are the examples of how and where the posts would be placed. Such as out side the convenient store and display window.