HUG
This is a short advertisement film Infography animation. The audience target is all the staff and students, especialy fresh man in the university. It's about what HUG do and how they support student and staff. I worked with the other two my MA Animation mates, they were first time experience After effect, so I won't say it's a perfect animation. However, I am satisfy with the result and appreciated that they put so much effort in this.
Storyboard
Design
University of the west of England
Health university group (HUG) advertisement
Design by Suyu Chen
Film by Suyu Chen / Jesica Ealey / Hoda Mousa
Voice over by Jesica Ealey
Editing by Hoda Touny
Music by Jeremy Huang
When we received the script from HUG, we started brainstorming write away. We kept the visual simple inorder to suit the short time production. After thumbnail session, I drew the storyboard and made the design. We sent the design and the tweaked the script, they gave us the athority to change the script to be easier to understand for fresh man in university.
Animation Test
Ths is a character animation test I made, to test the character's ability of utilizing After Effect animating, and to show how the character's movement to my co-workers and the client-HUG.
I wanted the design looks appealing and to suit the healty and maintain a comfortable feeling. These design's inspiration came from what we have in Bower Ashton Campus in the UWE, bar, library and computer room. I made the design with geometric shape, easy to read. Design is not always filling the space, but leaveing the space, which make the visual more appealing.