Concept
Research shows that more than 70% adults tried the first cigarette before age 18, there are more than 2 % students in junior high school and high school who smoke. In order to prevent the smoking age continued to decline.
The Department of Health National Health Board in Taiwan, was expecting to raise youth's action and participation of "anti-tobacco and anti-smoking". The subject was consisted with the use of creative communication of the youth, and positive impact on young people to join "smokeless" ranks.
Brainstorming
crew :
Vin Lin
Ting Hsu
Amoah Lee
SzuYu Chen
Smoke
Relationship
Wealth
Health
We pisk two key words from the subject of the project to brainstorming and made mindmaps, life and smoke (生活，菸).
Smoke (菸): lonely, lung, exit, lighter, gass mask, money.
Life (生活) : relationship, money, travel, phone, sofa, train.
Mind map
Life
One series was using simple people sign to create a lonely people who smoke, and isolated by others.
The other one was useing the cigarette burning effect, to depicted smoking will influence your health and the others.
Draft
We target teenage students who smoke or whom might be affectred by others.
Target
Colour Plan
Wealth
Relationship
Health
Final Post
Media
